Digital

Why non-app and human filmmaker Woody Allen is an excellent inspirational trip planner

Skift Take

He may never inspire you to take a trip to Los Angeles, but Woody Allen is driving tourists to Barcelona, Rome, Paris, and London.

— Jason Clampet

Think movies are just a way to enjoy a night in with friends? Apparently, not. According to tourism boards in European cities that have been featured in Woody Allen films – such as “Match Point,” “Vicky Cristina Barcelona,” “Midnight in Paris,” and “To Rome With Love” – these films have boosted travel to these destinations. In fact, Adrian Wootton, the CEO of FilmLondon, says studies have shown 1 in 10 visitors to the United Kingdom come because of movies they’ve seen. This type of tourism generates about 2 billion pounds per year.

Tags: movies, tourism

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

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