New Orleans picks Dentsu for marketing push after 10+ years with local agency

- Jul 19, 2012 6:45 am

Skift Take

New Orleans has yet to come up with a compelling, post-Katrina story to tell potential visitors. It’s up to Dentsu to come up with one that doesn’t use pity or Mardi Gras to bring in the crowds.

— Jason Clampet

Dentsu America is the new agency for the New Orleans Tourism Marketing Corp., winning a piece of business that has been with local agency Peter Mayer Advertising since early 2001.

Dentsu America’s contract with NOTMC is for 2012-2013 and will be reviewed at the end of the first year. Spending in support of New Orleans’ efforts to woo visitors is nearly $10 million this year.