Skift Take
New Orleans has yet to come up with a compelling, post-Katrina story to tell potential visitors. It’s up to Dentsu to come up with one that doesn’t use pity or Mardi Gras to bring in the crowds.
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Dentsu America is the new agency for the New Orleans Tourism Marketing Corp., winning a piece of business that has been with local agency Peter Mayer Advertising since early 2001.
Dentsu America’s contract with NOTMC is for 2012-2013 and will be reviewed at the end of the first year. Spending in support of New Orleans’ efforts to woo visitors is nearly $10 million this year.
Tags: new orleans