Skift Take
At least Hooroo is chasing current trends rather than last year's. Qantas' well-designed site engages consumers with Pinterest-inspired glossy images that you can easily click for an article or to book via TripAdvisor.
In what is being billed as an attempt to boost domestic tourism, Qantas has unveiled a service called Hooroo combining hotel search and booking with a big emphasis on social media.
Borrowing in parts from the new swathe of search sites such as Pinterest (generally) and Trippy, Wanderfly et al in travel, Hooroo allows users to search for destinations, accommodation and things to do, using large images in what it hopes is more about inspiring travellers ahead of visiting the country.
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
Have a confidential tip for Skift? Get in touch
Tags: qantas, social media, tourism