Technology is not only becoming one of the defining aspects of the hotel experience, it must increasingly blend with hotels' marketing and design strategies to create a uniform brand experience.
A metasearch-like advertisement on an online travel agency site isn't going to get anywhere near the the sort of clout that sites such as TripAdvisor, Google and Kayak can wield, but it enables OTA sites to get into metasearch in a modest way to appease consumers' inclination to comparison-shop without taking a lot of the risk.
It's not often that a new and viable business model is discovered in the crowded travel market, but those that make it find eager customers and investors that recognize the potential for growth in such a global industry.
From booking habits of Priceline consumers to how one airline is tracking staff via iBeacon technology, here's what you need to know from the week in digital travel.
Momondo officials are quick to point out that the Momondo Group is doing well, is seeking an investment, and that retaining strategic advisors is not a sign of weakness, but such a motivation is not out of the question when any company mulls strategic alternatives.