Flyertalk and the Rise of Mileage Hacking in the Digital Age

Below is an extract from our report earlier this year, The Reinvention of Airline and Hotel Loyalty Programs, focusing on strategies for how marketers can capitalize on new innovations in tech and shifts in traveler behavior to build more genuine customer loyalty and larger profits in the future. For more get the report. For as long as loyalty reward programs have been in place, travelers have been creating ever-more-clever tactics to exploit them to their advantage. It wasn’t until the late 1990s that the numerous “mileage hacking” tricks began to formalize via online forums like the ever-popular Flyertalk, which helps travelers