Crowdsourced content is particularly important to travel brands who pump out several high-quality visuals a day across social media. The brands that have been most successful at this — Australia, Pure Michigan — all tap into fan photos to build community and fuel their social accounts.
It's getting late very early for companies that fell way behind travel technology trends and now label road warriors who want to book their trips using modern tools as "misguided."
These demographic differences will likely become more pronounced as the Chinese traveler community grows, making them worth taking note of in the competitor for the high-spending guests.
Hey, it isn't all about refurbishing the hotel lobby and placing a touch-screen in there. Millennial guests demand great customer service from staff, and they will quickly sour on a hotel if the staff isn't up to par.