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As hotels seek to increase their direct bookings, the time has come to rethink the way to approach metasearch.

We will believe it when we see it. We just want to see it more.

Airbnb's growth in the market isn't just a concern for supposed direct competitor Homeway, but also bigger online travel booking players as well as established hospitality companies. While revenues are still much smaller than others, its growth rate is surely beating everyone else by magnitudes.

On one hand, Yahoo is getting the milk for free, and on the other they're paying for the cow full-time.

International visitors are definitely attractive for the cash they're willing to drop on travel but destinations' domestic markets often have much more spending power and shouldn't be slighted.

The problem isn't Star Alliance, the problem is United.

You can't beat the ease of a device which can just be carried onboard any aircraft, without requiring special certification.

Expedia and Priceline are throwing a ton of money into marketing through TripAdvisor but rest assured they will be looking to reduce their reliance on TripAdvisor as soon as feasible. After all, that is one of the reasons Expedia acquired Trivago and Priceline bought Kayak.

Ensuring travel providers such as travel agents and airlines understand what your destination has to offer has proved to be just as important as reaching the actual traveler in the Brazilian and Chinese markets.

Creating separate Instagram accounts that feature evergreen and static content is a one-trick pony.

For travel marketers, user-generated content offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties. Download Rivet's 6 Best Practices for Free!