Skift Take

We will believe it when we see it. We just want to see it more.

Last week, we released our latest trends report, The State of Hotel In-Room Technology on the new generation of mobile first consumers, and how travel brands need to understand their needs. The report is sponsored by SONIFI™ Solutions, Inc., the hospitality industry leader in comprehensive, innovative, flexible, and dependable digital engagement and technology solutions.

Below is a short extract. Get the full report to understand this subject.

Mobile check-in technology at Starwood began with RFID in the SPG loyalty card (similar to other keyless card entry systems, just linked to a specific card instead of the hotel-supplied keycards), the keyless access is now relying on Bluetooth technology.

RFID, however, has many more uses for the guestroom, including improving the back-of-house of inventory management.

Steve Waldron, CIO of London-based Grange Hotels, suggested that better inventory management ultimately improves the guest experience, and that if a housekeeper could simply walk into a room and know if the bathrobes were in need of replenishment that would help everyone.

“That is going to be a revolution in the future,” he said. “Basically everything that has value and enhances guest experience will have an RFID chip in it for housekeeping to instantly room check to a Tablet–bathrobes, duvets, blankets and so on.”

The only obstacle it seems, is taking that leap within the guestroom. A Hospitality Upgrade article from 2007 outlines these same solutions to inventory problems, yet here we are in 2015 still talking about them as cutting-edge ideas.

The most prominent hospitality-related RFID success stories to date could be the usage demonstrated by Great Wolf Resorts in the waterpark space and Walt Disney Company’s MyMagic+ Band in the theme park space, which both use RFID wristbands for door locks, park entrance and point-of-sale payments.

The customer’s own device is an RFID in its own right, which can be useful for fire regulations at the very least, Waldron added.

Buy the Report

This Trends Report Is Sponsored by

Uncover the next wave of innovation in travel.
June 4 in New York City
See Who's Coming

Have a confidential tip for Skift? Get in touch

Tags: research reports, rfid

Photo credit: Disney's MyMagic+ bands and the RFID-enabled iPhone check-out system at Walt Disney World resorts. Skift

Up Next

Loading next stories