Marketing Strategies U.S. Destinations Use to Reach Brazilian and Chinese Tourists

U.S. destinations know Brazilian and Chinese tourists can be big spenders when they venture beyond their borders and to attract them some American cities are focusing their marketing efforts as heavily on travel agents and other travel providers as they do on the tourists themselves. These two countries are some of the fastest-growing visitor markets for many U.S. and global cities as Brazilian tourists eye luxury products that are more affordable in the U.S. than back home and the expansion of the Chinese middle class looking to see the world has Chinese outbound tourists projected to spend $264 billion a year by 2019. We spoke to six U.S. destinations to find out what some of their successes and challenges have been with these two markets and to hear what they may have in the works to continue growing the market shares of these countries' visitor arrivals in their respective destinations. Their responses follow: San Francisco Travel: Laurie Armstrong, director of media relat