Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. Databases are often dispersed across disparate sectors of hotel brands’ infrastructures. The key to leveraging the power of customer information is to bring these datasets together. This report examines how to do that, and the value that can be extracted from big data once integration is underway.

This report you’ll learn:

  • The value of linking data together in the hotel space.
  • How to integrate a big data strategy, step by step.
  • Insights and tips for segmenting data groups and identifying hotels’ best guest types.

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