Independent hotels compete in an industry that’s dominated by massive marketing budgets from chain-affiliated brands to online booking sites and Google. For independents, an online marketing and distribution strategy that integrates best practices across direct- and third-partychannel bookings, search, inventory management and guest incentives plus considerations of the mobile traveler and the social web is key to capturing and retaining guests. This paper provides an overview of each of those elements, and looks toward what integrated approaches mean for hoteliers.

The report examines:

  • How to integrate online marketing and distribution.
  • Insights into distribution and online marketing in the hotel space.
  • How to leverage traveler data to drive conversions.

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