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Ideas

News Blog

IDEAS: Bentley’s ‘Extraordinary Journeys’ Get Travelers Outside of the Car

For car enthusiasts and adventure seekers alike, Bentley Motors' latest endeavour into travel experiences is sure to turn heads. Starting in April 2023, renowned luxury car manufacturer Bentley is set to launch a schedule of worldwide 'Extraordinary Journeys', offering up the very best in local cuisines, architecture, wellness and design - all whilst riding in…

Adam Stacey | 1 year ago

News Blog

IDEAS: Lionel Messi Swaps Football Boots for Louis Vuitton in New Travel Campaign

Football legend Lionel Messi has ditched his Paris Saint-Germain kit for Louis Vuitton as he stars in his first solo campaign for the fashion house’s ‘Horizon's Never End’ campaign. Following the success of the 2022 viral Louis Vuitton campaign featuring football legend’s Lionel Messi and Cristiano Ronaldo – which was released ahead of the World…

Adam Stacey | 1 year ago

News Blog

IDEAS: British Airways Set to Take Off With New Safety Video

May I have your attention, please? British Airways has unveiled its latest onboard safety video with a humorous take on British culture. Air travel has become an integral part of modern life, connecting people to destinations all over the world for both business and pleasure. And as we all know, safety videos are an integral…

Adam Stacey | 1 year ago

News Blog

Air France’s New Business Class Product

Air France is upgrading its 12 Boeing 777-300ERs with the airline’s new long-haul business class product, a process that is expected to be complete by the end of the year. The aircraft will also get the same economy and premium economy seats as those found on its cutting-edge A350s.  The first refurbished B777 (named “Fontainebleau") took off from Paris-Charles de…

Jenny Southan | 1 year ago

News Blog

IDEAS: El Cosmico to Construct a Martian-esque Retreat Using 3D Printing Technology

Get ready to blast off to a new frontier of luxury glamping, as El Cosmico's Martian-inspired retreat is coming to Texas. Source: ICON, BIG for El Cosmico The concept of 'glamping', or glamorous camping, has been gaining popularity in recent years as an alternative to traditional camping. And hotelier Liz Lambert, the force behind El-Cosmico,…

Adam Stacey | 1 year ago

News Blog

Explora Journeys Unveils Hotel-Like Suites for Its New Cruise Ships

Explora Journeys, a privately-owned sub-brand of the MSC Group, is applying a “luxury lifestyle hotel” ethos to its Millennial-friendly cruise ships, which will feature Ocean penthouses and residences, in addition to entry-level Ocean suites.  Setting sail on July 17, 2023, Explora 1 will be the first in a series of as many as six new cruise ships…

Jenny Southan | 1 year ago

News Blog

IDEAS: The Power of Emotional Storytelling in Expedia’s Latest Campaign

With "Wisdom & Obi," the creative team at Expedia have successfully captured the essence of travel. Travel is all about creating lasting memories and experiences that stay with us long after the journey has ended. Travel advertising is no exception - it should seek to capture the imagination of its audience and inspire them to…

Adam Stacey | 1 year ago