En qué se equivocan los hoteles con respecto a la IA

Key Points

• Mews founder Richard Valtr criticizes the hotel industry's unimaginative and reactive approach to adopting AI, arguing most are simply checking boxes rather than developing true strategies.
• Valtr sees greater promise in brands like Hyatt and Accor, which are quickly testing and iterating on AI, and warns that traditional online travel agencies are falling behind in adapting to new distribution models.
• Mews is focusing on embedding AI into hotel operations, developing advanced revenue management tools, and shifting from yield management to broader strategy management to boost hotel profitability.

Summary

Richard Valtr, founder of Mews, argues that the hotel industry’s adoption of AI is largely unimaginative and reactive, with most companies simply adding conversational AI features without meaningful strategy. He praises companies like Hyatt and Accor for their willingness to experiment and adapt quickly, while criticizing others for slow, box-ticking approaches and warning that legacy online travel agencies are lagging behind. Mews, having recently raised significant investment, is embedding AI deeply into hotel operations, developing revenue management agents, and aiming to shift the industry from traditional yield management to holistic strategy management, all with the goal of making hotels more profitable.