Se está preparando un programa de fidelización de Airbnb y no será como Marriott Bonvoy

Key Points

• Airbnb is developing a loyalty or membership program that will differ from traditional hotel points systems, favoring a personalized, membership-style approach.
• The company is motivated by competitive pressure from hotels and OTAs, which already offer established loyalty programs to attract repeat customers.
• Potential features of Airbnb's program could include instant perks like discounts, waived fees, or early check-in, but details are still in development.

Summary

Airbnb is actively developing a loyalty or membership program to boost its competitiveness in the hotel and vacation rental market. Unlike traditional hotel points-based systems, Airbnb is leaning toward a personalized, membership-style model, potentially offering instant perks such as discounts or waived fees. The move responds to the increasing pressure from hotel chains and OTAs with established loyalty programs, and aims to provide more compelling reasons for travelers to book through Airbnb, especially as it expands further into the hotel sector.