Ex directivos de Google Travel y Tripadvisor crean una empresa de inteligencia artificial para acabar con las agencias de viajes online

Key Points

• DirectBooker, founded by former leaders of Google Travel and Tripadvisor, aims to connect hotels directly with AI tools to bypass online travel agencies.
• The startup is developing technology to provide richer hotel data to large language models, enabling more direct bookings for hotels.
• DirectBooker is in its early stages, has raised $2 million, and is focused on building partnerships and technology rather than immediate monetization.

Summary

DirectBooker, a new startup led by former heads of Google Travel and Tripadvisor, seeks to disrupt the dominance of online travel agencies by connecting hotels directly to AI-powered platforms like ChatGPT and Gemini. By delivering comprehensive hotel data to large language models, DirectBooker hopes to empower hotels to secure more direct bookings, bypassing traditional OTAs. Although still in its early phase with $2 million in funding and no hotel partnerships yet, the company is focused on technology development and industry collaboration to address OTA dependence.