Skift EDU

Learning Sessions for the Smarter Travel Marketer

SkiftEDU provides travel professionals like you with the tools you need to become smarter and more advanced in your career. Browse through our free how-to articles to learn more about best practices for your digital marketing, including email dos and don’ts, Facebook advertising, and visual storytelling on Instagram, Snapchat or YouTube — and much more.

How To Analyze And Manage Facebook Ad Campaigns

Facebook Advertising: Getting Your Creative Right

Facebook Ad Targeting: What You Need To Know

Facebook Advertising: How To Get Started & Make Sense Of The Possibilities

3 Insights Into the Role of Email in the Travel Digital Marketing Landscape

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How to Engage Live With Your Audience

Launching SkiftEDU Premium Webinars: Insights In An Hour From Industry Experts

Instagram For Travel Brands

Snapchat For Travel Brands

Launching SkiftEDU Course: The Makings of the Modern Travel PR Pro

7 Ways to Optimize Your Use of Pinterest

Dos & Don’ts Of Working With OTAs

How to Leverage the Potential of Remarketing

How To Reply To Online Comments And Reviews

5 Tools To Curate Visual Content

How To Craft Your First AdWords Campaign

How To Set Up Your First Google Analytics Dashboard

The Art of Crafting Powerful Newsletters

6 Social Media Tools To Manage Your Online Marketing

Video Content Tips And Tools For Travel Brands

The 4 Pillars For Your Online Reputation Management

How to Increase Organic Reach with Facebook

SkiftEDU How-Tos: Our New Series on Travel Digital Marketing Tips

Handy Email Acquisition Tips For Travel Companies, Part 1

Launching SkiftEDU: Learning Sessions for the Smarter Travel Marketer