Facebook Advertising: Getting Your Creative Right

Now that you have determined the marketing objectives of your Facebook ad campaign and defined your ad sets, based on target audiences, budget and placement, you can now create your ads’ designs! This third step, called AD in Facebook’s Ads Manager, will be the last you have to do before launching your ad campaign. The options that will be displayed change according to the marketing objective you selected. It is really important to choose the right objective, because how your ads will be created will differ for each goal. While this step will not be the same for every objective, there are three parts to designing the ad: its format, images and text (Page & Links). You can choose to promote your Facebook Page, a post, event or any other link. You can also incorporate different images and videos to promote your brand. Let’s look at each ad component. Choosing your ad format Based on your marketing objective, you can create different ad formats—or how they will