How to Engage Live With Your Audience

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How-Tos. These How-Tos are a series of free in-depth weekly articles around various topics in digital marketing, such as this one below. Imagine creating live videos to promote your brand. Although livestreaming has been around for quite some time (think Livestream and Ustream that were both founded in 2007), livestreaming via social media is an upcoming trend that shows no signs of slowing down. 2016 is definitely the year when livestreaming has taken off! Don’t worry! You haven’t yet missed the boat to take advantage of livestreaming. While it’s not necessarily the best strategy for every company, it’s nevertheless an affordable way to reach and engage with your followers. As you are undoubtedly aware, video incites high levels of interest and engagement on social medi