Skift Travel News Blog

JetBlue is set to become the first major U.S. airline to sell non-alcoholic beer during domestic flights thanks to a new partnership with Athletic Brewing Company. 

From May 2023, JetBlue flyers will be able to purchase Athletic Brewing’s non-alcoholic offering ‘Upside Dawn’ at 35,000 feet, aligning with JetBlue’s continued commitment to provide customers with ‘high-quality, delicious food and beverage offerings for diverse palates’.

The non-alcoholic drinks market is booming, with the IWSR reporting that the no/low alcohol product market surpassed a value of $11billion in 2022. Furthermore, a study from NCSolutions showed that one in three Americans are trying to consume less alcohol in 2023, so JetBlue is right on time with this new offering.

“In our continued effort to provide customers with an onboard experience customized to their needs and preferences, JetBlue is proud to be the first major U.S. airline to serve non-alcoholic beer,” said Mariya Stoyanova, director of product development, JetBlue.

“We’re thrilled to partner with industry leader Athletic Brewing to offer our customers the refreshing, balanced taste of a classic craft Golden without the alcohol.”

At the 2023 Skift IDEA Awards, we are looking to highlight the projects that are defining the future of aviation, airlines, and the traveler experience.

If you have an exciting initiative that deserves to be celebrated, head over to the Skift IDEA Awards and start your application today.

Virgin Atlantic is launching a new on-board activity pack and meal selection for its younger traveler’s this summer.

Younger guests departing from UK airports will receive their packs at the departure gate, and will include sunglasses, a sensory poppit toy, a holiday journal and an activity book with a selection of colored pencils, all created in partnership with RowType.

Furthermore, Virgin Atlantic will also be enhancing its catering offering for younger traveler’s.

The new menu will include a range of new healthy snacks, including an organic smoothie, giant cookie, cheese dippers, and fruit bowl. Additionally, chicken goujons, sweetcorn, and potato wedges will be added to the menu.

Paul Mills, head of inflight services at Virgin Atlantic said, “We’re incredibly pleased to announce our new kids’ pack and enhanced meal offering for children traveling with Virgin Atlantic. We love creating unique moments for all our customers onboard Virgin Atlantic, including our younger travelers.”

At the 2023 Skift IDEA Awards, we are looking for the most innovative airline projects defining the future of aviation, airlines, and the traveler experience.

Do you have an innovative technology product that deserves recognition? Head to the Skift IDEA Awards and start your submission today.

Emirates has launched its City Check-in and Travel Store in Dubai’s financial district, featuring Sara, a portable robotic check-in assistant designed to assist customers when booking their travels, checking-in for flights and dropping off their luggage. 

Situated at ICD Brookfield Place, the remote check-in centre will enable customers to enhance their experience by utilizing self check-in kiosks, dedicated desks with Emirates agents, or with the assitance of Sara – who has the ability to match faces with scanned passports, check passengers in, and guide them to the luggage drop area.

“Emirates City Check In is our latest addition to the Emirates travel experience, showing our commitment to providing customers with an array of check-in options,” said Adel al Redha, Emirates’ chief operating officer.

“We are pleased to collaborate with ICD Brookfield on this project and look forward to providing our customers with more technology-focused solutions in the future.” 

Emirates passengers holding valid boarding passes will also enjoy complimentary access to selected lifestyle facilities within the venue, including various restaurants, gyms, and luxury stores on site.

At the 2023 Skift IDEA Awards, we are looking for the most innovative travel technologies that drive experiential outcomes, from mobile applications to online booking systems, self-service kiosks, and other advanced technologies.

Do you have an innovative Technology product that deserves recognition? Head to the Skift IDEA Awards and start your submission today.

Eddy Travels, a digital travel assistant service founded by entrepreneur Edmundas Balcikonis, is being acquired by TripAdd, a New York-based travel product provider, a subsidiary of the Blue Ribbon Bags group, the world’s leading service for lost luggage tracking. TripAdd hopes to bolster revenues through personalized bundle recommendations for users.

Financial details of the deal, announced on Friday, were not disclosed. The companies only described it as a “multi-million dollar acquisition.”

Eddy Travels was founded in 2019 with the goal of bringing the world of travel to messaging apps, offering an artificial intelligence (AI) service that facilitates the process of travel for its customers. This includes planning flights, booking hotels, and searching for restaurants, amongst other things. The service is made possible by Eddy AI, a chatbot assistant, which uses so-called natural language processing (NLP) to help users find what they’re looking for.

Co-founder and CEO Balcikonis, is excited to join TripAdd for an optimized experience of the digital marketplace. “They are extremely business savvy, with amazing sales and marketing skills,” Balcikonis said about TripAdd, “which perfectly complement our technology and product development capabilities.”

Both parties expressed their excitement about the merger, looking to put their services together to maximize the travel experience for the customer.