Seth Borko

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Startups

From Crisis Will Come Eventual Opportunity for Venture Capital in Travel: New Skift Research

We are headed into a winter for travel startups. But travel won't be gone forever. And history teaches us that startups are often the first to pinpoint our industry’s new direction as we exit a crisis.

Seth Borko, Skift Research | 4 years ago

From Crisis Will Come Eventual Opportunity for Venture Capital in Travel: New Skift Research

Coronavirus

U.S. Travelers Rush to Cancel Domestic Travel Plans: New Skift Research Poll

This was the week that broke the camel’s back. Skift Research believes that effectively all short-term bookings in the U.S. have been canceled at this point. Three weeks ago that would’ve been a shocking statement; today not so much.

Seth Borko, Skift Research | 4 years ago

U.S. Travelers Rush to Cancel Domestic Travel Plans: New Skift Research Poll

Coronavirus

Nearly a Third of U.S. Travelers Defer Plans as Uncertainty Grows: Skift Research Survey

As coronavirus creeps closer to most Americans, more will cancel and defer travel. The data isn't good, but it's still less scary than the end-of-the-world social media posts would have you believe.

Seth Borko, Skift Research | 4 years ago

Nearly a Third of U.S. Travelers Defer Plans as Uncertainty Grows: Skift Research Survey

Airlines

Nearly 90 Percent of U.S. Travelers Have Yet to Cancel Plans Due to Virus: Skift Research

U.S. travelers are taking a wait-and-see approach to the evolving coronavirus situation, with few canceling just yet. But most American travel happens domestically, and as the virus spreads within the country, that may soon change.

Seth Borko, Skift Research | 4 years ago

Nearly 90 Percent of U.S. Travelers Have Yet to Cancel Plans Due to Virus: Skift Research

Online Travel

Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.: New Skift Research

This report explores the impact of Google across the travel supply chain, from rivals in the metasearch space to uneasy allies at the online travel agencies and brand clients that can use Google tools to reach their audiences.

Seth Borko, Skift | 4 years ago

Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.: New Skift Research

Online Travel

The Many Ways Google Impacts Travel: New Skift Research

No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google.

Seth Borko, Skift Research | 4 years ago

The Many Ways Google Impacts Travel: New Skift Research

Hotels

What’s in Store for the Hotel Sector in 2020: New Skift Research

Hotel performance in 2020 could diverge from region to region as local uncertainty makes itself felt across markets from Hong Kong, the United Kingdom, the United States, and more. Our overall outlook is for slower but still positive growth.

Wouter Geerts and Seth Borko, Skift Research | 4 years ago

What’s in Store for the Hotel Sector in 2020: New Skift Research

Airlines

What to Watch Out for in the 2020 Travel Economy: New Skift Research

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. Here's what you need to know to be prepared.

Seth Borko, Skift Research | 4 years ago

What to Watch Out for in the 2020 Travel Economy: New Skift Research

Hotels

All of Oyo’s Brands Explained: New Skift Research

Oyo's multi-brand strategy speaks to its ambition to expand out of the budget category it started in. For now most of these brands are concentrated in India, which serves as a test market for Oyo. It will be interesting to watch how these regional offerings fare and evolve to fit into foreign markets.

Seth Borko and Danni Santana, Skift Research | 5 years ago

All of Oyo’s Brands Explained: New Skift Research

Hotels

An In-Depth Look at Hotel Chain Oyo’s Financials and Strategy: New Skift Research

Oyo promises a new type of hotel company. It’s an asset-light brand that seeks to connect the global long tail of mom-and-pop hotels through its tech and distribution platform. But can it live up to the hype? Skift Research dives deep into Oyo’s business strategy and financial performance.

Seth Borko, Skift Research | 5 years ago

An In-Depth Look at Hotel Chain Oyo’s Financials and Strategy: New Skift Research