Seth Borko

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Skift Research

A Deep Dive into OYO 2019: The World’s Fastest Growing Hotel Chain

Oyo promises a new type of hotel company. It’s an asset-light brand that seeks to connect the global long tail of mom-and-pop hotels through its tech and distribution platform. But can it live up to the hype? Skift Research dives deep into Oyo’s business strategy and financial performance.

5 years ago
A Deep Dive into OYO 2019: The World’s Fastest Growing Hotel Chain

Hotels

Alternative Accommodations Are Growing Nearly Twice as Fast as Hotels in Europe: New Skift Research

Alternative accommodations have long been more prominent in Europe than in the U.S. And that sector is only growing larger as it expands more than 1.7 times as fast as hotels on the continent.

Seth Borko, Skift Research | 5 years ago

Alternative Accommodations Are Growing Nearly Twice as Fast as Hotels in Europe: New Skift Research

Hotels

What’s Driving Europe’s Shifting Accommodation Industry: New Skift Research

The European Union is the largest tourism destination in the world. Its accommodation sector is critical infrastructure supporting all of those travelers. Understand what shifts are taking place not just at the top level but also across subsectors, countries, and companies.

Seth Borko, Skift Research | 5 years ago

What’s Driving Europe’s Shifting Accommodation Industry: New Skift Research

Tourism

Where Do Americans Spend Their Travel Dollars? New Skift Research

Take a deep dive into American travel spending habits by category, demographics, and destinations — and over time.

Seth Borko, Skift Research | 5 years ago

Where Do Americans Spend Their Travel Dollars? New Skift Research

Tourism

What You Need to Know About the American Leisure Traveler: New Skift Research

The U.S. is one of the most diverse countries in the world, and its residents' travel habits reflect that. That makes studying different demographics and travel spending categories key to understanding the American traveler.

Seth Borko, Skift Research | 5 years ago

What You Need to Know About the American Leisure Traveler: New Skift Research

Tourism

Two Decades of Outbound Travel Visualized: New Skift Research

We often think of international travel in terms of the destination we are visiting. But the origin country of departures can be just as important for spotting trends in the industry.

Seth Borko, Skift Research | 5 years ago

Two Decades of Outbound Travel Visualized: New Skift Research

Tourism

Half a Billion New International Trips in Next Decade: Skift Research Forecast

With 500 million additional new international trips expected over the next decade, it's unlikely that the average traveler in 2029 will look like the traveler of today.

Seth Borko, Skift Research | 5 years ago

Half a Billion New International Trips in Next Decade: Skift Research Forecast

Tourism

Forecasting Travel Departures Over the Next Decade: New Skift Research

As many as four out of the next five new outbound travelers in the next decade could come from the emerging world. Are you prepared for the center of gravity in travel to shift?

Seth Borko, Skift Research | 5 years ago

Forecasting Travel Departures Over the Next Decade: New Skift Research

Media and PR

What Local News Tells Us About Overtourism: New Skift Research

Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism.

Seth Borko, Skift Research | 5 years ago

What Local News Tells Us About Overtourism: New Skift Research

Media and PR

What Locals Feel About Overtourism: A Skift Research Report

Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.

Seth Borko, Skift Research | 5 years ago

What Locals Feel About Overtourism: A Skift Research Report