Skift Take

There's a bit more clarity into how and when American and Delta are launching premium economy cabins next year, but the big question of how it'll be marketed yet remains unanswered.


Two American carriers, American Airlines and Delta Air Lines, revealed more about their premium economy plans last week in what’s quickly becoming a heated competition to launch the best and the most pervasive product. American’s big reveal was unintentional, and was first when bloggers discovered that the airline will officially start operating the cabin April 2.

Delta followed three days later with design news about its own premium economy product, which like American, will only be on limited international flights. That cabin is slated for launch in late 2017.

As the date of fully operational premium economy cabins crawls closer, there’s still a broad question about how the airlines will market the products, ranging from sale price to upgrade process to IT systems. It should be a busy six months for the products, but in the end, passengers will hopefully emerge from the process with another inexpensive way to fly internationally.



Personally I think AA and DL’s hard product are on par with each other. The concept of leg rests is great, of course, but in practice, with only 38″ of pitch, the functionality is limited.




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Can be sent to gm[at]skift[dot]com or to @grantkmartin

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Photo credit: American Airlines plans to break out its premium economy seats into its own cabin on certain international flights beginning April 2, 2017. American Airlines

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