Skift Take

As American plans to operate its first full year of a revenue-based loyalty program, it's slowly releasing details on how it works. Most of the program rules fall into line with competitors, which should surprise almost nobody.

What to Know Now

Details on American’s 2017 AAdvantage program went public this week through a mixture of prepared releases and uncontrolled leaks.

On balance, the news is mixed. Following in the steps of United, American is making its top “secret” revenue-only program Concierge Key a bit more formal, giving it upgrade priority and a few other benefits over Executive Platinum, the currently published top tier. AAdvantage is also adding companion upgrade perks as well as award ticket upgrade benefits.

The bad news is that current Executive Platinum members are going to start losing some benefits to some superseding Concierge Key members while upgrade availability in general may be about to get dicier.

Overall, AAdvantage members could have fared far worse. Now, it’s time to see how the program fares in the battlefield.

Social Quote of the Day


Kinda disappointed with the @AmericanAir AAdvantage changes so far. EQD, downgrading Platinum, and no Citi AA considerations. Oh well.

– @gallifreyan | Robert Novak, Technologist and Whovian since 1983



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Your Turn

A letter to the U.S. from John Cleese in light of last week’s events.

Tips and Comments

Can be sent to gm[at]skift[dot]com or to @grantkmartin

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Photo credit: American's AAdvantage Citibank credit card. The AAdvantage loyalty program is in the process of evolving. American Airlines.

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