Skift Take

Until now what the modern day supertraveler thinks and wants has not really been understood. The Supertraveler Manifesto lifts the lid on these high maintenance, highly connected individuals.

Today’s well-connected, highly influential supertravelers can help us understand the direction in which the industry is heading.

To capture their voices, Skift’s research team spent six months conducting surveys, focus groups, and interviews. The result is the Supertraveler Manifesto.

Skift Research Director Luke Bujarski presented some of the key findings at the Skift Global Forum in September in New York City.

Using examples ranging from Clark Griswold, the lead character from the National Lampoon series, to Joseph Campbell, author of The Hero with a Thousand Faces, Bujarski delved into the supertraveler’s psyche.

“This was an exercise in understanding what the supertraveler ultimately wants from the industry,” he said.

Bujarski was later joined on stage by four supertravelers to discuss the issues that impact their lives: Leonard Brody, entrepreneur and venture capitalist; Colin Nagy, Head of Communications Strategy at Fred & Farid; Jalak Jobanputra, Founding Partner at Future\Perfect Ventures; and Alexandra Wood, COO at Wearable Experiments all offered up their opinions.

You can watch the full discussion below.

Read more coverage of Skift Global Forum 2016.

At this year’s Skift Global Forum in New York City, travel leaders from around the world gathered for two days of inspiration, information, and conversation for panels such as this as well as solo TED-like talks on the future of travel.

Visit our Skift Global Forum site for more details about 2017 events, including our London event in April of 2017.


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Tags: sgf2016, skift global forum, supertravelers

Photo credit: Skift Research Director Luke Bujarski discusses the Supertraveler Manifesto with a panel of experts at the Skift Global Forum in New York. Skift

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