Vrbo Is Launching Sponsored Listings — with Expedia.com Placements to Come
Photo Credit: A vacation rental that was listed on Vrbo in Scottsdale, Arizona. Vrbo
Skift Take
Vrbo and Expedia are seizing an obvious opportunity in vacation rental sponsored listings. Airbnb will get there eventually too.
Vrbo is piloting sponsored listings for vacation rentals and plans for an official launch later this year.
Tim Rosolio, Expedia Group's vice president of vacation rental partnerships, said the sponsored listings could be another "massive unlock," similar to a suite of supplier-funded promotions that generated one-third of Vrbo's bookings in the first quarter.
“We are already piloting it and it is working absolutely fantastic,” Rosolio said, referring to the sponsored listings. "It is our intent to do sponsored listings, which will enable people to pay for play for visibility, which will enable partners to get more of the travelers they want."
A core part of the
