Oberoi Group’s New Wellness Program, MakeMyTrip Partners With Google Cloud
Photo Credit: Asmi by Oberoi wellness program at The Oberoi Sukhvilas Resort & Spa, Siswan Forest, New Chandigarh. The Oberoi Group
Skift Take
India's ancient wellness remedies have evolved from being traditions to becoming major revenue generators, and hotel chains are leaning into this demand.
The Oberoi Group has unveiled Asmi by Oberoi, a wellness offering that brings together ancient Indian practices and modern science. Asmi, derived from the Sanskrit word meaning “I am”, is meant to serve as a lifestyle framework with five pillars: movement, nutrition, bodywork, breath work, and mindfulness.
The program will be introduced across Oberoi Hotels & Resorts properties in India before expanding internationally in 2026.
India’s Wellness Focus: A report by Skift Research earlier this year noted that there is a strong traveler interest in wellness and holistic tourism (including yoga, meditation, Ayurveda, and spa retreats) among inbound tourists to India. It found that 25% of travelers were choosing India over other Asian countries.
“Leveraging its heritage in Ayurveda, yoga, and wellness retreats, increased investment in these areas could solidify India’s standing as a leading destination for both holistic and luxury travel
