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IDEAS: GuideGeek Launches AI-powered Travel Assistant on Instagram


GuideGeek, the AI travel assistant powered by Matador Network, has now launched on Instagram.

The service, which has been available on WhatsApp for some time, is now available to support Instagram savvy travelers looking for insights and advice when planning and researching their trips, with the AI assistant responding to direct messages in real-time. 

Credit: GuideGeek

In order to engage with GuideGeek on Instagram, users simply need to head to the profile, tap ‘message’ and send their query. The AI assistant will then respond directly within their messages. 

Since launch, the @guidegeek.ai Instagram account has already amassed an impressive 1.3M followers at the time of writing.

According to a release from GuideGeek, the service has already ‘aided travelers all over the world, in over 32 languages, to find accommodations and restaurants, customize itineraries, learn about local experiences and tours, and much more.’

“Social media is how people get inspired these days, but planning trips to places you see on Instagram can be tedious. By integrating GuideGeek with Instagram, millions more people will now get detailed information about the places they want to go without leaving the platform they love so much,” says Ross Borden, CEO of Matador Network.


Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.

You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.

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