Articles tagged “matador network”

Digital Travel Publishers Skip SEO for Social Buzz and Better Content

Digital Travel Publishers Skip SEO for Social Buzz and Better Content

Pam Mandel, Skift

When Google is your rival, you have to stop focusing exclusively on what works for them and target your readers wherever you might find them.

3 years ago

Jordan Tourism Hopes Drone Video Marketing Can Trump Regional Strife

Jordan Tourism Hopes Drone Video Marketing Can Trump Regional Strife

Joyce Manalo, Skift

Raising awareness with awe-inspring footage may not be enough to bring in travelers when fear is an issue, but it can help redefine armchair tourism.

4 years ago

Top 10 Travel Media Brands on Social Media for December 2014

Top 10 Travel Media Brands on Social Media for December 2014

Joyce Manalo, Skift

Candy cane themed visuals were overshadowed by listicles about winter and beach destinations.

4 years ago

5 Travel Brands Winning on Social Media for the Week Ending January 18, 2014

5 Travel Brands Winning on Social Media for the Week Ending January 18, 2014

Joyce Manalo, Skift

When travelers come back from holidays, travel brands are back to the dreaming board.

4 years ago

Data Insights from Top Travel Brands’ Twitter Contests

Data Insights from Top Travel Brands’ Twitter Contests

Joyce Manalo, Skift

What's a tweet worth? When it's tied to a prize it's worth a bit more.

4 years ago

5 Travel Brands Winning on Social Media for the Week Ending December 6, 2014

5 Travel Brands Winning on Social Media for the Week Ending December 6, 2014

Joyce Manalo, Skift

Aligning the brand message with the meaning of home and the feeling of belonging during the holidays is like a gift that gives back.

4 years ago

5 Travel Brands Winning on Social Media for the Week Ending November 29, 2014

5 Travel Brands Winning on Social Media for the Week Ending November 29, 2014

Joyce Manalo, Skift

Connect with your audience's passions by giving them something to do that is worthy enough to share.

4 years ago

5 Travel Brands Winning on Social Media for the Week Ending November 23, 2014

5 Travel Brands Winning on Social Media for the Week Ending November 23, 2014

Joyce Manalo, Skift

Balancing brand history, personal perspectives, and user generated content is the trifecta of acquisition and engagement.

4 years ago

5 Travel Brands Winning on Social Media for the Week Ending November 16, 2014

5 Travel Brands Winning on Social Media for the Week Ending November 16, 2014

Joyce Manalo, Skift

It is possible to have noteworthy activity on social media and still come out on top without a brand bash.

4 years ago

Top 10 Travel Media Brands on Social Media for October 2014

Top 10 Travel Media Brands on Social Media for October 2014

Joyce Manalo, Skift

National Geographic Traveler can no longer rely on its parent brand's recognition because social media is leveling the playing field for younger online based publications.

4 years ago