Digital Travel Publishers Skip SEO for Social Buzz and Better Content
Pam Mandel, Skift
When Google is your rival, you have to stop focusing exclusively on what works for them and target your readers wherever you might find them.
3 years ago
Pam Mandel, Skift
When Google is your rival, you have to stop focusing exclusively on what works for them and target your readers wherever you might find them.
3 years ago
Joyce Manalo, Skift
Raising awareness with awe-inspring footage may not be enough to bring in travelers when fear is an issue, but it can help redefine armchair tourism.
4 years ago
Joyce Manalo, Skift
Candy cane themed visuals were overshadowed by listicles about winter and beach destinations.
4 years ago
Joyce Manalo, Skift
When travelers come back from holidays, travel brands are back to the dreaming board.
4 years ago
Joyce Manalo, Skift
What's a tweet worth? When it's tied to a prize it's worth a bit more.
4 years ago
Joyce Manalo, Skift
Aligning the brand message with the meaning of home and the feeling of belonging during the holidays is like a gift that gives back.
4 years ago
Joyce Manalo, Skift
Connect with your audience's passions by giving them something to do that is worthy enough to share.
4 years ago
Joyce Manalo, Skift
Balancing brand history, personal perspectives, and user generated content is the trifecta of acquisition and engagement.
4 years ago
Joyce Manalo, Skift
It is possible to have noteworthy activity on social media and still come out on top without a brand bash.
4 years ago
Joyce Manalo, Skift
National Geographic Traveler can no longer rely on its parent brand's recognition because social media is leveling the playing field for younger online based publications.
4 years ago