Skift India Daily: Agoda CEO Says Indian Outbound Travel to Outpace Many Countries


Skift Take

With Indian airlines placing big bets on aircraft orders and deploying higher capacities on international routes, the global travel industry seems to be sitting up and taking note of the India outbound travel market's potential.

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India could rank among the top three markets for outbound travel in the coming years, according to Omri Morgenshtern, CEO of online travel platform Agoda said while speaking to media in India during his recent visit to the country. Indian travellers are increasingly becoming more important to many countries and will become second to China in terms of spending in Asia, he said. An earlier Skift article had reported how the time is ripe for India — which already ticks most of the boxes as a suitable candidate to take over from China as the largest travel source market — to enter the dragon’s space. In India, online travel booking is growing at a faster pace after the pandemic in comparison to other global markets, outpacing the Asia Pacific market, said Morgenshtern. The total transaction value in travel almost hit pre-Covid levels in 2022. “Since 2019, the rank of importance of Indian tourists for Thailand for example has risen from 10th to 6th. I expect it to become mo