The war gave Saudi tourism the clarity it could not give itself: the durable market is domestic and regional, the leadership is Saudi, and the reset is real.
Saudi Arabia's tourism chief is out and the giga-projects are being scaled back. The Kingdom’s tourism mission may be "unchanged," but is being unmistakably revised.
Repeated delays, many outside its control, have kept Riyadh Air as a glamorous brand rather than a working airline. The U.S. permit filing is a tangible step toward actually getting into the skies.