Trip.com Sees Biggest Business Travel Growth in China's Second Cities
Skift Take
As for future business travel hotspots in China, plenty of gems come up in a new report published this week by Trip.Biz, the corporate travel division of Trip.com. It offers agencies real insight into the minds of business travelers, as well as opportunities to grow in a country that's ready to rebound after strict lockdowns.
Trip.com, the world’s largest online booking site, will target “lower tier” cities across China in a bid to grow its share of the corporate travel market.
Premier cities including capital Beijing and commercial hub Shanghai are described as “saturated” in a white paper published this week by Trip.Biz, the online agency’s business travel division.
It argues there are now more opportunities in smaller cities, particularly around digitization in a mostly paper-based environment, as the country — the largest corporate travel market in the world — reboots after months of stringent lockdowns.
Taking It Online
More than 78 percent of business travelers have noticed lower-tier destinations are becoming more popular for business travel, according to its survey,
"This is mainly due to companies pivoting to new destinations in response to market saturation in higher-tier cities and adjustment of cities,” it said. “Some employers said that their businesses will focus on third and fourth tier cities in the future as business in large cities w
