Rachel Lerman and Anick Jesdanun, Associated Press
China leads the super app phenomenon and Facebook is following in its footsteps several years later with big ambitions to be the WeChat of the world — outside China, of course.
1 week ago
DerbySoft + Skift
Hotels are developing WeChat mini-programs to drive digital bookings among Chinese travelers. Club Med is one such company that has seen success in its WeChat mini-program strategy, developed by DerbySoft.
6 months ago
Mailman X + Skift
China’s social media market can be tough to crack for destination marketers based overseas. But the success of NYC & Company, the city’s official DMO, has shown that data-driven insights are key to creating a digital strategy that resonates with Chinese outbound travelers.
7 months ago
Tim Culpan, Bloomberg
Maybe WeChat Pay will change its mind about how far it can reach globally, especially if, as the writer posits, "one day, chat plus wallet will be as obvious a combination as mobile phone plus camera."
8 months ago
Lulu Yilun Chen, Bloomberg
When people pass between Hong Kong, Macau, and mainland China, they have to present border documents, called permits. A new feature on the popular WeChat app could replace the need for the documents someday, according to a proposal. Here's hoping.
10 months ago
Mailman X + Skift
Traditional websites are becoming a thing of the past in China as mobile, social, and peer-to-peer networks dominate the country’s digital ecosystem. Destinations looking to reach Chinese outbound travelers throughout the customer journey should take note.
10 months ago
Sean O'Neill, Skift
The phrase "cash is king" is fast becoming outdated as Chinese travelers popularize mobile payment methods like Alipay and Weixin Pay.
1 year ago
Bloomberg
WeChat is headquartered close to Hong Kong so Tencent Chairman Ma Huateng advocates an electronic ID system and other measures that would enhance the integration of Hong Kong with China for the purposes of trade, commerce, employment and travel. Many in Hong Kong would rather be less-integrated and more independent.
1 year ago
Adam Minter, Bloomberg
Chinese tech companies have more leverage abroad in 2018 than they did five years ago, but they'll need to change their business models if they hope to take their brands around the world.
1 year ago
Meghan Carty, Skift
China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.
1 year ago
Sarah Enelow, Skift
This week in digital news we examined two very different things that many travel companies don't understand: WeChat and blockchain. WeChat is already important for travel companies that want to engage with Chinese travelers; blockchain may become so.
1 year ago
Meghan Carty, Skift
WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media to see the kind of payoff they are hoping for.
1 year ago