Articles tagged “wechat”

For destinations and suppliers, the roadmap is clear: embrace digital marketing, invest in cultural alignment, and remain responsive to the evolving needs of Chinese travelers. The future of outbound tourism depends on adaptability.

Grasping the shift to digital payments in Asia would be a game-changer for the travel industry. Cashless is the future — think convenience and cool perks!

While the Chinese are spending big once again, they are doing so with a keen eye on their wallets, seeking the best value for their money.

The evolving demographics of Chinese outbound travel shows a jump in younger female travelers. This shift will have important implications for how businesses approach their marketing strategies and the kind of products on offer.

Alongside the gradual resurgence of confidence among Chinese travelers, travel bookings are also making a comeback. Perhaps it's not yet time to write off the Chinese traveler.

The younger demographics actively engaging with travel agents underscores the need for adaptation. Agents are blending traditional and digital methods to connect with clients, staying relevant by catering to their evolving preferences.

As Tongcheng Travel waits for China to relax restrictions and open travel, the online travel company has used the downtime to diversify its user base. Now if only the borders would fully reopen!

As for future business travel hotspots in China, plenty of gems come up in a new report published this week by Trip.Biz, the corporate travel division of Trip.com. It offers agencies real insight into the minds of business travelers, as well as opportunities to grow in a country that's ready to rebound after strict lockdowns.

Messaging and collaboration tools help businesses run smoothly in these pandemic times, but not all travel agencies have their finger on the pulse.

Latin America's Rappi now offers business travel alongside things like takeaways, pet food and furniture. It doesn’t sound like a winning combination, but different parts of the world have different appetites for digitization.