Diana Cerqueira, Jing Travel
As Chinese travelers increasingly seek out cultural tourism, destination marketing organizations would do well to boost visibility for museum institutions and historic landmark sites with this segment. VisitBerlin's effort is case in point.
4 weeks ago
Rosie Spinks, Skift
Chinese travelers are the world's largest outbound travel market. With the launch of Helsinki's WeChat collaboration, it seems the days of asking them to pay cash in a destination are numbered.
3 months ago
SkiftX
Mobile payments are already commonplace in parts of Asia — China particularly — but as travelers adopt these tools, travel companies will need both local expertise and deep technological capabilities to make sure their guests can pay when and how they like.
3 months ago
Richard Whiddington, Jing Travel
As Chinese outbound travel continues to rise, this high-spending segment is increasingly appealing to destinations worldwide. Deploying WeChat, China's No. 1 superapp, may be key for travel brands and destinations looking to unlock this market.
4 months ago
Dennis Schaal, Skift
Consumers in the West reach almost reflexively for the Google Maps app as the service becomes a nearly ubiquitous utility despite a dearth of messaging and payments. Whether it evolves into the next superapp may depend on whether users really want a do-everything app and the mood of regulators seeking to break up big tech.
5 months ago
Sean O'Neill, Skift
Americans and Europeans who used to scoff at QR-style bar codes are going to need to learn how to use them to pay for meals, attractions, and tickets whenever they visit Japan. The reason? Swelling Chinese tourism is prompting the country to adopt China’s preferred mobile payment method.
6 months ago
Rachel Lerman and Anick Jesdanun, Associated Press
China leads the super app phenomenon and Facebook is following in its footsteps several years later with big ambitions to be the WeChat of the world — outside China, of course.
6 months ago
DerbySoft + Skift
Hotels are developing WeChat mini-programs to drive digital bookings among Chinese travelers. Club Med is one such company that has seen success in its WeChat mini-program strategy, developed by DerbySoft.
1 year ago
Mailman X + Skift
China’s social media market can be tough to crack for destination marketers based overseas. But the success of NYC & Company, the city’s official DMO, has shown that data-driven insights are key to creating a digital strategy that resonates with Chinese outbound travelers.
1 year ago
Tim Culpan, Bloomberg
Maybe WeChat Pay will change its mind about how far it can reach globally, especially if, as the writer posits, "one day, chat plus wallet will be as obvious a combination as mobile phone plus camera."
1 year ago
Lulu Yilun Chen, Bloomberg
When people pass between Hong Kong, Macau, and mainland China, they have to present border documents, called permits. A new feature on the popular WeChat app could replace the need for the documents someday, according to a proposal. Here's hoping.
1 year ago
Mailman X + Skift
Traditional websites are becoming a thing of the past in China as mobile, social, and peer-to-peer networks dominate the country’s digital ecosystem. Destinations looking to reach Chinese outbound travelers throughout the customer journey should take note.
1 year ago
