Articles tagged “wechat”

Facebook Wants to Be the WeChat of the World Outside China

Facebook Wants to Be the WeChat of the World Outside China

Rachel Lerman and Anick Jesdanun, Associated Press

China leads the super app phenomenon and Facebook is following in its footsteps several years later with big ambitions to be the WeChat of the world — outside China, of course.

1 week ago

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WeChat Mini-Programs: What Hotels Need to Know to Drive Chinese Bookings

WeChat Mini-Programs: What Hotels Need to Know to Drive Chinese Bookings

DerbySoft + Skift

Hotels are developing WeChat mini-programs to drive digital bookings among Chinese travelers. Club Med is one such company that has seen success in its WeChat mini-program strategy, developed by DerbySoft.

6 months ago

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How New York City Became one of the Top Destinations on Chinese Social Media

How New York City Became one of the Top Destinations on Chinese Social Media

Mailman X + Skift

China’s social media market can be tough to crack for destination marketers based overseas. But the success of NYC & Company, the city’s official DMO, has shown that data-driven insights are key to creating a digital strategy that resonates with Chinese outbound travelers.

7 months ago

WeChat Pay May Be Missing a Global Expansion Opportunity

WeChat Pay May Be Missing a Global Expansion Opportunity

Tim Culpan, Bloomberg

Maybe WeChat Pay will change its mind about how far it can reach globally, especially if, as the writer posits, "one day, chat plus wallet will be as obvious a combination as mobile phone plus camera."

8 months ago

WeChat to Smooth China’s Border Process for Travelers Between Hong Kong and Mainland

WeChat to Smooth China’s Border Process for Travelers Between Hong Kong and Mainland

Lulu Yilun Chen, Bloomberg

When people pass between Hong Kong, Macau, and mainland China, they have to present border documents, called permits. A new feature on the popular WeChat app could replace the need for the documents someday, according to a proposal. Here's hoping.

10 months ago

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Destinations Need to Go Beyond the Website to Reach Chinese Travelers

Destinations Need to Go Beyond the Website to Reach Chinese Travelers

Mailman X + Skift

Traditional websites are becoming a thing of the past in China as mobile, social, and peer-to-peer networks dominate the country’s digital ecosystem. Destinations looking to reach Chinese outbound travelers throughout the customer journey should take note.

10 months ago

Alipay Steps Up Push to Cater to Chinese Travelers in the U.S.

Alipay Steps Up Push to Cater to Chinese Travelers in the U.S.

Sean O'Neill, Skift

The phrase "cash is king" is fast becoming outdated as Chinese travelers popularize mobile payment methods like Alipay and Weixin Pay.

1 year ago

CEO of WeChat Parent Backs Mobile Travel Docs to Ease Cross-Border Trips

CEO of WeChat Parent Backs Mobile Travel Docs to Ease Cross-Border Trips

Bloomberg

WeChat is headquartered close to Hong Kong so Tencent Chairman Ma Huateng advocates an electronic ID system and other measures that would enhance the integration of Hong Kong with China for the purposes of trade, commerce, employment and travel. Many in Hong Kong would rather be less-integrated and more independent.

1 year ago

Chinese Tech Companies See Their Shot at Expansion as Outbound Travel Grows

Chinese Tech Companies See Their Shot at Expansion as Outbound Travel Grows

Adam Minter, Bloomberg

Chinese tech companies have more leverage abroad in 2018 than they did five years ago, but they'll need to change their business models if they hope to take their brands around the world.

1 year ago

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

Meghan Carty, Skift

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

1 year ago

WeChat Strategies and 8 Other Digital Trends This Week

WeChat Strategies and 8 Other Digital Trends This Week

Sarah Enelow, Skift

This week in digital news we examined two very different things that many travel companies don't understand: WeChat and blockchain. WeChat is already important for travel companies that want to engage with Chinese travelers; blockchain may become so.

1 year ago

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

Meghan Carty, Skift

WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media to see the kind of payoff they are hoping for.

1 year ago