Articles tagged “wechat”

WeChat Pay May Be Missing a Global Expansion Opportunity

WeChat Pay May Be Missing a Global Expansion Opportunity

Tim Culpan, Bloomberg

Maybe WeChat Pay will change its mind about how far it can reach globally, especially if, as the writer posits, "one day, chat plus wallet will be as obvious a combination as mobile phone plus camera."

3 weeks ago

WeChat to Smooth China’s Border Process for Travelers Between Hong Kong and Mainland

WeChat to Smooth China’s Border Process for Travelers Between Hong Kong and Mainland

Lulu Yilun Chen, Bloomberg

When people pass between Hong Kong, Macau, and mainland China, they have to present border documents, called permits. A new feature on the popular WeChat app could replace the need for the documents someday, according to a proposal. Here's hoping.

2 months ago

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Destinations Need to Go Beyond the Website to Reach Chinese Travelers

Destinations Need to Go Beyond the Website to Reach Chinese Travelers

Mailman X + Skift

Traditional websites are becoming a thing of the past in China as mobile, social, and peer-to-peer networks dominate the country’s digital ecosystem. Destinations looking to reach Chinese outbound travelers throughout the customer journey should take note.

3 months ago

CEO of WeChat Parent Backs Mobile Travel Docs to Ease Cross-Border Trips

CEO of WeChat Parent Backs Mobile Travel Docs to Ease Cross-Border Trips

Bloomberg

WeChat is headquartered close to Hong Kong so Tencent Chairman Ma Huateng advocates an electronic ID system and other measures that would enhance the integration of Hong Kong with China for the purposes of trade, commerce, employment and travel. Many in Hong Kong would rather be less-integrated and more independent.

6 months ago

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

Meghan Carty, Skift

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

7 months ago

WeChat Strategies and 8 Other Digital Trends This Week

WeChat Strategies and 8 Other Digital Trends This Week

Sarah Enelow, Skift

This week in digital news we examined two very different things that many travel companies don't understand: WeChat and blockchain. WeChat is already important for travel companies that want to engage with Chinese travelers; blockchain may become so.

7 months ago

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

Meghan Carty, Skift

WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media to see the kind of payoff they are hoping for.

7 months ago

Ctrip-Backed Chinese Booking Sites Plan Merger

Ctrip-Backed Chinese Booking Sites Plan Merger

Patrick Whyte, Skift

Ctrip – with the help of some useful allies – continues to dominate China's fast-expanding travel industry. It will be interesting to see whether 2018 brings further expansion into Europe and North America.

8 months ago

WeChat Debuts Tools to Make It Easier for Tourism Boards to Create Microsites

WeChat Debuts Tools to Make It Easier for Tourism Boards to Create Microsites

Dan Peltier, Skift

Many tourism boards now have entire teams dedicated to China and WeChat. It's a very complex task for foreigners to get the content right, but it appears as though WeChat parent Tencent is trying to make the platform more accessible for tourism boards.

8 months ago

Retail Brands Target Chinese Travelers on Mobile Before They Leave Home

Retail Brands Target Chinese Travelers on Mobile Before They Leave Home

Jessica Rapp, Jing Daily

Why wait to market to consumers when they arrive abroad as opposed to targeting them directly via efficient platforms before they ever leave town?

1 year ago

Effective Outreach in China — Digital Marketing News This Week

Effective Outreach in China — Digital Marketing News This Week

Jeremy Kressmann, Skift

Most Western travel brands are still in their infancy when it comes to understanding China's digital platforms and marketing norms.

1 year ago

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How Travel Brands Are Dropping the Ball When It Comes to Chinese Travelers

How Travel Brands Are Dropping the Ball When It Comes to Chinese Travelers

Translations.com + Skift

To benefit from the massive wave of travelers out of China, brands must work harder to help guests navigate language, cultural and payment barriers — mobile tools are a great first step.

2 years ago