Turkish Airlines Super Bowl Ad Connects With Deep Travel Emotions
Skift Take
So many Super Bowl ads strive for this level of emotion, to tap into deeply felt, pent-up or even repressed sentiments during a certain moment in history. The Turkish Airlines ad, getting aired during the tumult of a pandemic, will connect with people, and is so on point for the airline.
Turkish Airlines has advertised in the Super Bowl almost as many times (6) as Tom Brady has rings (7), and this Sunday's Big Game spot about the connectivity of the airline's route network, "making far feel close, bringing there to here," is a standout winner.
"Pangea," the 30-second spot — with costs for these ads estimated in the $6 million to $7 million range — will air in the second quarter in 136 countries. It's part of a global advertising campaign that Turkish Airlines kicked off Thursday. (See the ad embedded below.)
The Turkish Airlines ad in Super Bowl LVI might be said to have two main ch
