Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research
Skift Take
Let’s place loyalty programs into a larger realm of technology that can improve and increase guest engagement and personalization. All these tools working in parallel can help achieve a truly loyal guest.
Not so long ago, hotel loyalty programs were front-runners in design and innovation. Today many programs have gone stale, commoditization has wreaked havoc on the perceived benefits and rewards of these programs, and the epicenter of innovation has shifted to industries like retail.
We're excited to publish our latest research report, which explores the concept of hotel loyalty and highlights opportunities to engage with guests through loyalty programs as well as beyond.
This report proposes a more cust
