Key Benchmarks for Marketing Operations in Tours and Activities: New Skift Research
Skift Take
As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.
Marketing operations has emerged as an important discipline in the past few years. With marketing getting ever more complex, marketing operations often assume responsibility for managing channel and campaign processes and performance evaluation, selecting and managing technology partners, planning budget, and coordinating inter- and cross-team communications.
Yet core questions remain: Should there be a separate marketing operations specialist or team? What are the accountabilities and decision-making powers of the marketing operations function? In additi
