Esports Disrupt How Brands and Events Engage With Their Communities
Skift Take
How organizations and events build communities is shifting with new digital networks and the evolution of how people interact online. The culture and growth of esports represents a window into how these changes will affect associations, businesses, and the event sector at large.
No matter how boring and trite you may find the concept of esports competition and culture, the hobby is on the forefront of a major shift in the habits of how we consume media and interact in online communities.
The event industry needs to adapt to the reality of how a new generation of attendees demand engagement through a variety of online platforms.
Fortnite, a video game wherein cartoon characters blast each other with weapons and dance around, captured the imagination and dollars of the world in 2018. For the extremely online millennial and Gen Z generations, the game's free online battle royal mode represents something more than just a colorful time-waster. Since everyone is online all the time, the game acts as a platform for engagement on multiple levels.
Friends play and chat over the internet with each other each night, earn almost random rewards that incentivize them to keep playing, closely track the news regarding updates and exploits on websites and message boar
