Articles tagged “esports”

The explosive popularity of gaming and esports tourism is not only an interesting story of rapid growth in and of itself. It represents a completely new category of live tourism that’s breaking down generational and cultural barriers.

The total number of esports hotels in China exceeded 20,000 by the end of February this year, with the occupancy rate reaching an average of 60%.

How organizations and events build communities is shifting with new digital networks and the evolution of how people interact online. The culture and growth of esports represents a window into how these changes will affect associations, businesses, and the event sector at large.

Nearly a billion people around the world will tune in to watch someone else play a video game this year. Digital events have become ingrained into the culture of millennials and Gen Z, and the sector is rapidly learning how to combine virtual entertainment with engaging real-life experiences. Event professionals need to pay attention to this evolution.