Articles tagged “meetings”

Companies Continue to Invest in Events

Companies Continue to Invest in Events

Andrew Sheivachman, Skift

Events have taken on an increased importance to corporate marketing efforts, even as costs have risen. It will be interesting to see if organizations are forced to reduce events in order to save on costs sometime in the next few years.

6 days ago

Events Remain High Priority for Companies Even as Costs Rise

Events Remain High Priority for Companies Even as Costs Rise

Andrew Sheivachman, Skift

Executives know that events work for promoting their brands and driving business. A big opportunity exists, though, for organizations to get smarter about how they spend on events and making the most of the data they produce.

1 week ago

Airbnb Starts Move Into Meetings

Airbnb Starts Move Into Meetings

Andrew Sheivachman, Skift

Airbnb's new offerings will prove valuable for companies that don't want to source and plan their own intricate offsite experiences. A wider push into distributing meeting space, though, isn't here yet.

2 weeks ago

Sponsored
Skift Trend Report: How Technology is Disrupting the Multibillion Dollar Meetings Industry

Skift Trend Report: How Technology is Disrupting the Multibillion Dollar Meetings Industry

Cvent + Skift

Our latest report dives into how hoteliers are embracing digital transformation to create direct relationships with meeting planners, optimize the group sales and marketing process, and lower the overall cost of group acquisition. Download the report to learn more!

2 weeks ago

What Eventbrite’s Rise Means for Everyone Else

What Eventbrite’s Rise Means for Everyone Else

Andrew Sheivachman, Skift

If Eventbrite indeed goes public, watch to see whether it continues its spending-fueled period of growth or transitions into a more risk-averse period. The global event market is still booming, but growth can come at a steep cost with a lack of focus on innovation.

3 weeks ago

Eventbrite’s Planned IPO Reveals Tension in Global Event Marketplace

Eventbrite’s Planned IPO Reveals Tension in Global Event Marketplace

Andrew Sheivachman, Skift

Taken as a whole, Eventbrite's IPO filing shows the company has been spending to scale its ticketing platform globally and tee up a strong offering for investors. It will be interesting to see if the company can continue its explosive growth scrutinized as a public company.

4 weeks ago

What’s Behind Blackstone’s Deal for Events Tech Firm PSAV?

What’s Behind Blackstone’s Deal for Events Tech Firm PSAV?

Andrew Sheivachman, Skift

After a failed initial public offering, PSAV is now in the hands of Blackstone. Time will tell if the move ends up increasing costs for event professionals as PSAV inevitably looks to expand its scale in the marketplace. The competition between hotels selling their own offerings and companies like PSAV will be fascinating to watch.

4 weeks ago

Travel Agency Association Remakes Itself in New Consumer Marketing Campaign

Travel Agency Association Remakes Itself in New Consumer Marketing Campaign

Dennis Schaal, Skift

There is something happening at the newly named American Society of Travel Advisors. It not only has a new name, but has a new energy and confidence about where it is headed as it reaches out directly to a new generation of travelers.

4 weeks ago

Inside Cvent’s Technology Strategy

Inside Cvent’s Technology Strategy

Andrew Sheivachman, Skift

There's a lot of buzz around emerging technologies like augmented reality and facial recognition. Realistically, though, it's too early for these things to really catch on, but companies like Cvent want to be ready to deploy new products when and if they do.

1 month ago

Planners Grapple With Pressure From Hotel Chains

Planners Grapple With Pressure From Hotel Chains

Andrew Sheivachman, Skift

Planners are figuring out ways to lessen the impact of commission cuts, while many hoteliers in competitive markets have explored other ways to incentivize planners to book at their property. Creativity is necessary for planners to avoid a major financial hit with the industry now stacked against them.

1 month ago

Meeting Planners Face Challenges Amid Commission Cuts in Sellers’ Market

Meeting Planners Face Challenges Amid Commission Cuts in Sellers’ Market

Robin Amster, Skift

The third party commission cuts by a growing number of hotel companies are emerging as planners’ biggest challenge in 2018. That’s followed by the current sellers’ market but, somehow, the cuts feel personal.

1 month ago

Marriott Still Working Through Starwood Integration Two Years After Deal

Marriott Still Working Through Starwood Integration Two Years After Deal

Deanna Ting, Skift

Can Marriott hold onto hotel owners and SPG elites? That was the underlying question on many analysts' minds during Marriott's second quarter earnings call. After all, the bigger you are, the harder you have to fall, right? But the world's largest hotel company, not surprisingly, doesn't see things that way.

1 month ago