Articles tagged “engagement”

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Tourism

5 Ways Destinations Can Harness the Power of Localhood Stories

In an age of ever-shrinking attention spans, destination marketing organizations (DMOs) need to rethink their engagement tactics. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares how visual stories can uniquely enable destination storytelling and drive meaningful results.

CrowdRiff + Skift | 2 years ago

5 Ways Destinations Can Harness the Power of Localhood Stories

EventMB

Connection, Entertainment and Choice Are Key Ingredients for Audience Engagement

Experts share insights on the elusive art of event engagement. Explore different ways the event industry can deliver meaningful experiences that move people while engaging multiple audiences via different channels.

2 years ago

Hotels

Skift Loyalty and Subscription Summit Video: What Engagement Tells Us About Loyalty

In this Skift Loyalty and Subscription Summit video, Chris Anderson, Professor at Cornell University, and Geoffrey Ryskamp, Global Head of Hospitality, Travel & Leisure at Medallia, discuss findings from new research and offer tips on how to leverage post-stay engagement as part of the customer retention cycle.

Skift | 3 years ago

Skift Loyalty and Subscription Summit Video: What Engagement Tells Us About Loyalty
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Online Travel

New Whitepaper: 5 Ways Travel Brands Can Manage Customer Engagement in Times of Crisis

The coronavirus pandemic has brought about unprecedented challenges to both travel providers and their customers. While policies and procedures are constantly in flux, there are some steps travel brands can take to clearly communicate with their customers on the right channels at the right time.

Bold360 + Skift | 4 years ago

New Whitepaper: 5 Ways Travel Brands Can Manage Customer Engagement in Times of Crisis

Meetings

The Events Industry Has a Blind Spot When It Comes to Attendee Engagement

If you can't first measure engagement, then it's hard to improve it. Digital tracking devices are a good investment for planners and something to add to their toolbox, along with mobile apps and surveys.

Isaac, Skift | 5 years ago

The Events Industry Has a Blind Spot When It Comes to Attendee Engagement

Meetings

Cvent Makes Progress on Improving User Experience

The company has developed in a fractured and decentralized way. Going back in time to change the underlying foundation will not be easy, especially if Cvent keeps acquiring new businesses.

Isaac Carey, Skift | 5 years ago

Cvent Makes Progress on Improving User Experience

Hotels

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

Rather than being paralyzed by the threat of Amazon, let’s actually learn from its successes. Using tech to achieve a more customer-centric approach to brand loyalty is a great place to start.

Wouter Geerts, Skift Research | 5 years ago

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

Meetings

Esports Disrupt How Brands and Events Engage With Their Communities

How organizations and events build communities is shifting with new digital networks and the evolution of how people interact online. The culture and growth of esports represents a window into how these changes will affect associations, businesses, and the event sector at large.

Andrew Sheivachman, Skift | 5 years ago

Esports Disrupt How Brands and Events Engage With Their Communities
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Online Travel

How Travel Brands Can Use Audience Data to Think Strategically About Customers’ Digital Moments

Brands in the travel industry have a leg up over those in other industries when it comes to connecting with their customers. Audience data can help them find stories resonating at an exact moment, leading to inspiration that can create moments that matter to travelers and foster connection for brands.

Parse.ly + Skift | 6 years ago

How Travel Brands Can Use Audience Data to Think Strategically About Customers’ Digital Moments

Uncategorized

4 Strategies to Better Engage the Millennial Traveler

As millennial travelers continue to grow in affluence and influence, travel and tourism companies need to develop strategies to better engage with and drive business from this rising new breed of customer.

Revinate | 10 years ago

4 Strategies to Better Engage the Millennial Traveler