Articles tagged “engagement”

Hotels

Skift Loyalty and Subscription Summit Video: What Engagement Tells Us About Loyalty

In this Skift Loyalty and Subscription Summit video, Chris Anderson, Professor at Cornell University, and Geoffrey Ryskamp, Global Head of Hospitality, Travel & Leisure at Medallia, discuss findings from new research and offer tips on how to leverage post-stay engagement as part of the customer retention cycle.

Skift Loyalty and Subscription Summit Video: What Engagement Tells Us About Loyalty
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Online Travel

New Whitepaper: 5 Ways Travel Brands Can Manage Customer Engagement in Times of Crisis

The coronavirus pandemic has brought about unprecedented challenges to both travel providers and their customers. While policies and procedures are constantly in flux, there are some steps travel brands can take to clearly communicate with their customers on the right channels at the right time.

New Whitepaper: 5 Ways Travel Brands Can Manage Customer Engagement in Times of Crisis

Meetings

The Events Industry Has a Blind Spot When It Comes to Attendee Engagement

If you can't first measure engagement, then it's hard to improve it. Digital tracking devices are a good investment for planners and something to add to their toolbox, along with mobile apps and surveys.

The Events Industry Has a Blind Spot When It Comes to Attendee Engagement

Meetings

Cvent Makes Progress on Improving User Experience

The company has developed in a fractured and decentralized way. Going back in time to change the underlying foundation will not be easy, especially if Cvent keeps acquiring new businesses.

Cvent Makes Progress on Improving User Experience

Hotels

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

Rather than being paralyzed by the threat of Amazon, let’s actually learn from its successes. Using tech to achieve a more customer-centric approach to brand loyalty is a great place to start.

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

Meetings

Esports Disrupt How Brands and Events Engage With Their Communities

How organizations and events build communities is shifting with new digital networks and the evolution of how people interact online. The culture and growth of esports represents a window into how these changes will affect associations, businesses, and the event sector at large.

Esports Disrupt How Brands and Events Engage With Their Communities
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Online Travel

How Travel Brands Can Use Audience Data to Think Strategically About Customers’ Digital Moments

Brands in the travel industry have a leg up over those in other industries when it comes to connecting with their customers. Audience data can help them find stories resonating at an exact moment, leading to inspiration that can create moments that matter to travelers and foster connection for brands.

How Travel Brands Can Use Audience Data to Think Strategically About Customers’ Digital Moments

Uncategorized

4 Strategies to Better Engage the Millennial Traveler

As millennial travelers continue to grow in affluence and influence, travel and tourism companies need to develop strategies to better engage with and drive business from this rising new breed of customer.

4 Strategies to Better Engage the Millennial Traveler