Articles tagged “engagement”

The Events Industry Has a Blind Spot When It Comes to Attendee Engagement

The Events Industry Has a Blind Spot When It Comes to Attendee Engagement

Isaac, Skift

If you can't first measure engagement, then it's hard to improve it. Digital tracking devices are a good investment for planners and something to add to their toolbox, along with mobile apps and surveys.

4 months ago

Cvent Makes Progress on Improving User Experience

Cvent Makes Progress on Improving User Experience

Isaac Carey, Skift

The company has developed in a fractured and decentralized way. Going back in time to change the underlying foundation will not be easy, especially if Cvent keeps acquiring new businesses.

5 months ago

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

Wouter Geerts, Skift Research

Rather than being paralyzed by the threat of Amazon, let’s actually learn from its successes. Using tech to achieve a more customer-centric approach to brand loyalty is a great place to start.

6 months ago

Esports Disrupt How Brands and Events Engage With Their Communities

Esports Disrupt How Brands and Events Engage With Their Communities

Andrew Sheivachman, Skift

How organizations and events build communities is shifting with new digital networks and the evolution of how people interact online. The culture and growth of esports represents a window into how these changes will affect associations, businesses, and the event sector at large.

11 months ago

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How Travel Brands Can Use Audience Data to Think Strategically About Customers’ Digital Moments

How Travel Brands Can Use Audience Data to Think Strategically About Customers’ Digital Moments

Parse.ly + Skift

Brands in the travel industry have a leg up over those in other industries when it comes to connecting with their customers. Audience data can help them find stories resonating at an exact moment, leading to inspiration that can create moments that matter to travelers and foster connection for brands.

1 year ago

Sponsored
4 Strategies to Better Engage the Millennial Traveler

4 Strategies to Better Engage the Millennial Traveler

Revinate + Skift

As millennial travelers continue to grow in affluence and influence, travel and tourism companies need to develop strategies to better engage with and drive business from this rising new breed of customer.

5 years ago