The Battle for the Digital Wallet and More Digital Marketing News This Week
Photo Credit: A battle is brewing between the companies and payment providers that power digital commerce for travel brands. Flickr / Tax Credits
Skift Take
Digital payments are big business. It's not just a question of how travelers spend. It's about the market power that comes from knowing how they spend, and other companies' access to that information.
This week we're talking about digital payments.
Even while Apple Pay and Google Wallet get most of the headlines, a behind-the-scenes battle is emerging in the travel industry and elsewhere over the companies that control travelers' ability to purchase with digital devices. With a treasure trove of customer data, and market power at stake, expect more travel companies to rethink how and why they let customers pay for their travel purchases. For all of this week's news, read on below.
Why The Wallet is Digital Marketing's Next Big Platform
Although travel innovation news tends to focus on topics like messaging apps and virtual reality, perhaps the biggest trend for tra
