Travelers look for deals when it comes to flight, but are ready to splurge when it comes to their hotel experience highlighting habits that both industries can take advantage of.
Hotels are in a prime position to capture a large proportion of travelers’ vacation spend.
Travelers pass a large amount of their time there, eat there when possible, and often book services or tours through the hotel.
It’s not surprising then that it’s also where traveler look to splurge.
According to Expedia’s new survey of 11,165 people across five continents, travelers view “hotel in a desired location” as the most splurge-worthy expense with 39 percent citing it as the optimal expense.
Six of the seven top splurges include hotel features from room with a view (29 percent) to on-site spas (16 percent).
When it comes to flight perks, travelers are more willing to pay for a direct flight over a connecting trip, but only 7 percent of travelers are willing to pay for a first or business class seat.
The following chart shows which perks travelers are most willing to dig deep into their pockets to afford.
|Feature||% Willing to Splurge|
|Hotel in Desired Location||39|
|Direct vs. Connecting Flight||34|
|Room with View||29|
|Hotel with Pool||28|
|Hotel with Exceptional Service||18|
|Hotel with Room Service/Restaurant||17|
|Hotel with Spa||16|
|First Class Flight||7|
Searching for Deals
Travelers also look to hotel options when seeking out a deal.
According to the Expedia survey, the majority, or 87 percent, of global travelers say they actively search for deals when booking a vacation.
Half, or 49 percent, of travelers search for flight deals, but a slightly lower proportion of travelers search for all-inclusive hotels with meal plans (37 percent) or hotels with meals included (33 percent).
Subscribe to Skift Pro
Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)Subscribe Now
Photo Credit: The town known as Little Venice in Mykonos, Greece. Getty Images
Expedia Gives GetYourGuide Big Lift and 9 Other Travel Stories This Week
In big travel news this week, Skift looked Expedia partnering with GetYourGuide to help give it a big U.S. presence, four airlines that made more on ancillaries than ticket sales in 2020, and what the retirement of longtime CEO David Kong means for the future of Best Western.
Tom Lowry | 3 days ago
A New List of the Most Valuable Public Travel Companies
Old school travel companies still largely dominate in terms of stock market valuation, but there is no denying the disruption sparked by Airbnb’s debut on the stock market.
Cameron Sperance | 3 days ago