Turkey Home’s “Local” Approach to Distributing Video Across Platforms

This post is part of an on-going series from Skift and the Ministry of Culture and Tourism of Turkey where we uncover the strategies that have helped establish Turkey Home as a leading destination on social media. Read the first post about the brand’s Facebook strategy here. When it comes to video, having a large social media presence is not a strategy for success. In the overcrowded digital space, knowing how to pinpoint audiences and distribute content across platforms is the only way to cut through the noise. That’s the attitude Turkey Home took on to facilitate the success of its #TurquoiseHunt video series. Co-created w