Interview: NYC & Company CEO on Selling an Iconic City
Photo Credit: NYC & Company CEO Fred Dixon. NYC & Company / Julienne Schaer
Skift Take
Dixon is taking an active role in convincing federal officials of tourism's economic importance -- an important step that's needed to keep New York on the top in terms of international arrivals, and improve the experience of anyone arriving in the U.S. from abroad.
Editor’s Note: Skift has started a new series of interviews with CEOs of destination marketing organizations where we discuss the future of their organizations and the evolving strategies for attracting visitors. Read all the interviews as they come out here.
This continues our series of CEO interviews that began with online travel CEOs in Future of Travel Booking (now an e-book), and continued with hotel CEOs in the Future of the Guest Experience series.
NYC & Company is the organization charged with marketing one of the most iconic cities in the world. New York City sits at the top of many travelers' bucket lists and its culture and attractions help define America across mainstream media.
New York City doesn't need help getting people to visit. They city's mayor Bill de Blasio recently announced a record 56.4 million visitors arrived in New York City in 2014, two million more visitors than 2013. The city is always looking to extend visitors' stays, encourag
