Articles tagged “fodm”

Interview: Visit Holland CEO on Marketing the Country as One Big City Destination

Interview: Visit Holland CEO on Marketing the Country as One Big City Destination

Dan Peltier, Skift

Holland City is one of the most clever concepts we've seen from a DMO. Tourists won't visit the other Dutch cities just because Visit Holland says they're close by but it will do a lot to build a stronger, more unified brand.

2 years ago

Interview: CEO of Caribbean Tourism Organization on Marketing the Region as One Destination

Interview: CEO of Caribbean Tourism Organization on Marketing the Region as One Destination

Dan Peltier, Skift

Tourism overall is picking up throughout the Caribbean and as the region enjoys healthy growth it must deal with a number of external pressures that are both similar and different from other destinations.

2 years ago

The Secret to Bigger Destination Marketing Budgets

The Secret to Bigger Destination Marketing Budgets

Samantha Shankman, Skift

Proving the economic value of tourism marketing is critical to attracting more funding, which yield even better results. All organizations should have, or be working on, a measurement model.

2 years ago

Destination Marketing CEOs on the Power of Social Media

Destination Marketing CEOs on the Power of Social Media

Samantha Shankman, Skift

Social media is a two-way street that can just easily be used to share content as collect it, helping destination marketing organizations keep up with today's 24/7 marketing timetable.

2 years ago

What 9 Destination Marketing Leaders Would Do With 10x More Funding

What 9 Destination Marketing Leaders Would Do With 10x More Funding

Samantha Shankman, Skift

Executives dreaming of bigger budgets have largely turned to social media and influencer campaigns in an effort to broaden their reach without the resources needed for a market-specific approach.

2 years ago

Interview: Turkish Tourism Director on Simpler Brand Messaging

Interview: Turkish Tourism Director on Simpler Brand Messaging

Samantha Shankman, Skift

It's hard to argue that Turkey's rise as global destination is directly tied to its "Home" branding or Instagrammer trips, but these efforts combined with support for the private sector keep Turkey's tourism offering relevant, ready and top of mind for potential visitors around the world.

2 years ago

Interview: Tourism Australia Director on Being the Best in the Business

Interview: Tourism Australia Director on Being the Best in the Business

Samantha Shankman, Skift

Tourism Australia is leading the industry in marketing practices, which means it must continually innovate on its most successful campaigns and test new ones to find what sticks and gets travelers to commit to the often long-distance journey down under.

2 years ago

Interview: Chicago Tourism CEO on the Next Generation of Tourists

Interview: Chicago Tourism CEO on the Next Generation of Tourists

Samantha Shankman, Skift

Chicago is often left off the list of foreign tourists' must-see U.S. cities so its honing its marketing strategies on Chinese where its efforts will pay off the most.

2 years ago

Interview: Visit Berlin CEO on Capitalizing on the City’s Zeitgeist

Interview: Visit Berlin CEO on Capitalizing on the City’s Zeitgeist

Samantha Shankman, Skift

Berlin doesn't have to raise awareness of its product as much as reinforce its already strong branding and keep the peace at home to make sure a tourists' positive perceptions match reality on the ground.

2 years ago

Interview: Ecuador’s Tourism Minister on Sustainable Tourism Growth

Interview: Ecuador’s Tourism Minister on Sustainable Tourism Growth

Samantha Shankman, Skift

Although behind its South American neighbors in terms of awareness in the U.S., Ecuador benefits from its growing popularity that will attract both young and well-traveled Americans looking for a unique experience.

2 years ago

Interview: German Tourism CEO Talks Diversity and Trends

Interview: German Tourism CEO Talks Diversity and Trends

Samantha Shankman, Skift

Rather than push tourists away, Germany's complicated history - and more recent revitalization - is what draws them in. It's the tourism board's challenge to make sure Berlin and Munich aren't the only places that benefit.

2 years ago

Interview: Japan Tourism President on Presenting a Mature Nation to the World

Interview: Japan Tourism President on Presenting a Mature Nation to the World

Dan Peltier, Skift

Tokyo is already a major destination for travelers, particularly those from Asia, and the Olympics will likely only brighten its image. The real challenge lies in spreading the tourism growth beyond the big Japanese cities.

2 years ago