Marriott Wants to Be an Incubator for Culinary Entrepreneurs
Photo Credit: The Chicago Marriott O'Hare got creative with its food offerings when it installed a healthy vending machine in its lobby. Farmers' Fridge
Skift Take
A negative mind might suggest that Marriott is culling young talent for innovative ideas that it can turn around and slap a Marriott logo on; however, the brand deserves credit for going all in on its millenniall-or-bust development strategy.
Marriott International is going after millennials from every angle possible.
Last week it launched a new "food and drink concept lab" called Canvas that may give young travelers one more reason to consider the brand.
Marriott is inviting entrepreneurial chefs to apply for a residence at one of 16 hotels across North America, the Middle East, Asia, and Europe. If chosen, the participants can build out and test their food or beverage business ideas in the hotel-based labs.
Marriott plans to invest up to $50,00
