Articles tagged “millennials”

Gen Z Won’t Tolerate Boring Meetings That Aren’t Interactive

Gen Z Won’t Tolerate Boring Meetings That Aren’t Interactive

Jaimie Seaton, Skift

If you want to engage Generation Z, ditch the paper, be authentic, and keep those presentations moving.

1 month ago

Millennials Aren’t as Bad as You Think — Skift Corporate Travel Innovation Report

Millennials Aren’t as Bad as You Think — Skift Corporate Travel Innovation Report

Andrew Sheivachman, Skift

Millennials are more frugal when traveling for business than their older coworkers. Who would have thought — and who knows how long that will last?

1 month ago

5 Factors That Influence Millennials’ Luxury Spending Habits

5 Factors That Influence Millennials’ Luxury Spending Habits

Samantha Shankman, Skift

There is no one strategy to win over millennials. Brands should focus on what they offer in terms of quality and then communicate that through as many channels as possible to increase their awareness among this diverse but growing demographic.

1 month ago

Air France-KLM Thinks the World Needs an Airline for Millennials

Air France-KLM Thinks the World Needs an Airline for Millennials

Ania Nussbaum, Bloomberg

It's official: We've hit peak millennial.

2 months ago

Millennials Are Attending Events in Droves Because of Fear of Missing Out

Millennials Are Attending Events in Droves Because of Fear of Missing Out

Jaimie Seaton, Skift

Millennials value experiences over things, so getting them to your event is easy. But once they're there, will they look up from their phones long enough to engage?

2 months ago

Contiki’s Western Europe Tours Are Popular But Eastern Europe Is on the Rise

Contiki’s Western Europe Tours Are Popular But Eastern Europe Is on the Rise

Dan Peltier, Skift

Contiki doesn't think millennials, which tend to be an open-minded demographic, are too concerned about sporadic terrorism incidents in Europe but we'll let the data speak for itself later this year.

4 months ago

Millennial-Only River Cruising From Uniworld Will Start Sailing in 2018

Millennial-Only River Cruising From Uniworld Will Start Sailing in 2018

Hannah Sampson, Skift

Will a no-Boomers-allowed policy, youth-focused design, and tailored shore excursions be enough to convince millennials that river cruising is the way to experience Europe? The CEO of U by Uniworld thinks so — and she only has to win over 120 passengers at a time.

4 months ago

Millennials Now Enjoy Cruising More Than Boomers

Millennials Now Enjoy Cruising More Than Boomers

Andrew Sheivachman, Skift

After years of talking up the importance of attracting millennials and families to cruising, it appears cruise lines are leaving them with a positive impression of their time onboard when they do choose a cruise vacation.

5 months ago

China’s Luxury Travelers Are Young and Spending More Than Ever

China’s Luxury Travelers Are Young and Spending More Than Ever

Samantha Shankman, Skift

Chinese consumers are responsible for one-third of the world’s personal luxury spending, but the consumers are younger and more affluent than the sector is accustomed to serving. Speaking directly to this group will pay off with loyalty and service for decades to come.

5 months ago

Video: Why the Travel Industry Doesn’t Understand Millennials

Video: Why the Travel Industry Doesn’t Understand Millennials

Patrick Whyte, Skift

Young people aren’t one monolithic group: an 18-year-old is very different from a 34-year-old. The travel industry needs to act smarter and start thinking in subsets.

10 months ago

Millennials Are Now the Most Frequent Business Travelers

Millennials Are Now the Most Frequent Business Travelers

Andrew Sheivachman, Skift

Travel brands need to start paying attention to how younger travelers book travel, especially in business travel. Companies will have a new set of challenges to face, especially if airline or hotel loyalty programs and other perks are less important than local experiences or brand identity.

11 months ago

Club Med Targeting Affluent Millennial Families in Bid to Redefine Its Brand

Club Med Targeting Affluent Millennial Families in Bid to Redefine Its Brand

Sarah Enelow, Skift

Theoretically, this isn't your grandparents' Club Med. Affluent millennial parents and their kids are now part of the demographic -- or at least they are increasingly the target demographic.

12 months ago