Articles tagged “millennials”

Does a Generational Divide Await Asia Pacific’s Return to Travel?

Does a Generational Divide Await Asia Pacific’s Return to Travel?

Xinyi Liang-Pholsena, Skift

It’s hard to imagine how Asian millennials, who have been relatively unscathed by earlier financial crises, would go through the current pandemic without some drastic changes to their lifestyles and habits, travel included.

3 months ago

Are Ski Resorts Ready for a Warmer World?

Are Ski Resorts Ready for a Warmer World?

Samantha Shankman, Skift

Climate change is more than an existential threat to the outdoor ski economy. It will take a combination of greener operations and smarter business practices to ensure its viability for decades to come.

5 months ago

Millennial Parent Travelers Set Themselves Apart From Peers Without Kids: Skift Research

Millennial Parent Travelers Set Themselves Apart From Peers Without Kids: Skift Research

Meghan Carty, Skift Research

Millennial parents have a lot in common with their generational peers without kids, but they also have some unique travel preferences and values. Their impact on the family travel segment is just beginning.

5 months ago

Millennial Parents Are Bringing a New Generation to Family Travel: New Skift Research

Millennial Parents Are Bringing a New Generation to Family Travel: New Skift Research

Meghan Carty, Skift Research

Families headed by millennial parents are taking an ever larger share of the family travel market. To win them over, the industry needs to know what sets them apart from their generational peers.

6 months ago

Travel Megatrends 2020: Gen Z Asserts Itself as Travel’s Next Big Opportunity

Travel Megatrends 2020: Gen Z Asserts Itself as Travel’s Next Big Opportunity

Meghan Carty, Skift

The millennial generation has been at the forefront of the collective mind of the travel industry for years. But starting in 2020, Generation Z will begin entering adulthood. The travel industry would be wise to shift some focus here if it wants to stay ahead of the game.

6 months ago

What Consumers Told Us About Travel in 2019: Top Survey Findings From Skift Research

What Consumers Told Us About Travel in 2019: Top Survey Findings From Skift Research

Meghan Carty, Skift Research

Skift Research surveyed all types of travelers in 2019, highlighting the staying power of food tourism, how best to track the travel preferences of millennials and Gen Zers, and more. The top findings of the year will get you ready for 2020.

8 months ago

Music Tourism and Millennials Can Be the Right Mix for Travel Advisors

Music Tourism and Millennials Can Be the Right Mix for Travel Advisors

Allan Leibowitz, Skift

Music travel is gaining popularity as tourists look for new experiences. There are plenty of opportunities for travel advisors, even though some of the big festivals are trying to keep all the business to themselves.

8 months ago

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Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers

Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers

Expedia Group Media Solutions + Skift

Travel marketers should already be thinking about creating successful strategies for the year ahead. Being aware of what Gen Z, millennials, Gen X, and baby boomers want from their travels is key to making a strong impression in 2020.

8 months ago

Who Loves Travel Advisors the Most? It’s Millennials, Not Boomers

Who Loves Travel Advisors the Most? It’s Millennials, Not Boomers

Paul Biasco, Skift

Emerging destinations and changes in travel styles are fueling a need for human interaction in the travel planning process among younger generations. Companies would be wise not to neglect the human element instead of betting the bank on booking and personalization technology alone.

8 months ago

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How Mercure Hotels Is Giving Travelers a Sense of Place with Local Food, Beverage, and Craftsmanship

How Mercure Hotels Is Giving Travelers a Sense of Place with Local Food, Beverage, and Craftsmanship

Accor Group + Skift

A “midscale” hotel brand may have once brought to mind conventional design, amenities, and food and beverage. But Mercure Hotels is making moves to show that midscale hotels can provide the unparalleled uniqueness of a local experience and become a portal to the destination.

9 months ago

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New Research: Navigating New Opportunities for Meetings and Events in 2020

New Research: Navigating New Opportunities for Meetings and Events in 2020

CWT Meetings and Events + Skift

Meeting and event planners need to constantly restrategize as the industry steps into a new age of rapid innovation and digitalization. Otherwise, they risk being left behind amid today’s challenging economic climate and increasingly competitive market.

11 months ago

The Bachelor and Bachelorette Party Tradition Is Growing Up

The Bachelor and Bachelorette Party Tradition Is Growing Up

Claire Ballentine, Bloomberg

Millennials are getting married later in their lives, which means the debauchery typically associated with bachelor and bachelorette parties is changing with the times. There's an opportunity for travel companies to respond to that demand.

12 months ago