Visit California's video content strategy around food tourism incorporates multiple channels targeting different guest profiles.
America's unprecedented obsession with food ultimately stems from rising overall standards and expectations in taste, presentation, and originality of prepared foods. The bar is set higher than ever. Destination marketers and local food stakeholders now compete globally, hence should work in tandem to ensure their assets and efforts get noticed and stand out with American travelers.
Destinations should look into any type of trails that make sense for their market. Plus: Who doesn't like ice cream?
Over the last decade, the most innovative culinary travel experiences have emphasized the local destination as much as the local food and drink specific to that region. Understand the implications of this shift in our latest trends report.
Kentucky's focused tourism strategy, especially its investment in culinary tourism, is a solid example for other destinations to follow.
Hotels have increasingly been incorporating local ingredients in their food and beverage programs; this San Francisco beekeeping cluster is just a tiny example, but it doesn't get much more local than rooftop honey.
Food tourism helps destinations promote what's unique about them, and often what people can't get anywhere else.
Like many destinations, Kentucky has tourism challenges if it only sticks to the traditional way of thinking. But when you throw in food and drink tourism ... it can be a winner.
Gourmet meals for first-class and business-class flyers are nothing new, but these airlines are taking their offerings to new heights in an effort to win over hungry, big-spending, and food-minded flyers.
A single-minded focus on what you think is best, rather than what others are telling you is best for you, can produce both victories and defeats. More than a decade in, it's clear which category Bourdain's travel TV is in.