If they're as good at hospitality as they are at crafting cocktails, make ours a double.
This was inevitable. As lifestyle hotels dive deeper into specific preferences and tastes, it’s no wonder that one of the biggest craft brewers in the U.S. has decided to capitalize on the incredible rise of craft beer tourism licensing its name for a new hotel, complete with a beer garden, of course.
Platforms for discovery of food and experiences can be a double-edged sword, and play us back more of the same.
Craft Beer is big business in America with a proven ability engage a new travel consumer who will spend added dollars to visit local neighborhoods and beer-themed events.
Visit California's video content strategy around food tourism incorporates multiple channels targeting different guest profiles.
America's unprecedented obsession with food ultimately stems from rising overall standards and expectations in taste, presentation, and originality of prepared foods. The bar is set higher than ever. Destination marketers and local food stakeholders now compete globally, hence should work in tandem to ensure their assets and efforts get noticed and stand out with American travelers.
Destinations should look into any type of trails that make sense for their market. Plus: Who doesn't like ice cream?
Over the last decade, the most innovative culinary travel experiences have emphasized the local destination as much as the local food and drink specific to that region. Understand the implications of this shift in our latest trends report.
Kentucky's focused tourism strategy, especially its investment in culinary tourism, is a solid example for other destinations to follow.
Hotels have increasingly been incorporating local ingredients in their food and beverage programs; this San Francisco beekeeping cluster is just a tiny example, but it doesn't get much more local than rooftop honey.