How the U.S. Department of the Interior Takes America’s Great Outdoors Into Digital Territory
Photo Credit: Rocks National Lakeshore in Michigan. "Share the Experience" winning photo. US Department of Interior Instagram / Courtney Kotewa
Skift Take
Investing in a photo and video strategy with user generated contests and periodic programming has allowed this government agency to compete with big brands and destinations in the travel world.
During October's government shutdown of national parks and monuments, the U.S. Department of the Interior often took to social media to communicate to guests who had been turned away. It was a rare, yet welcome turn by a government agency.
It wasn't a one-time event, though. The Department of the Interior manages all of the U.S.'s national parks and monuments, and actively uses social media to promote destinations and activities with an enth
