Skift Q&A: Google Insider Shares YouTube Tips for Travel Brands
Photo Credit: A still from WestJet's 'Christmas Miracle' campaign. WestJet / WestJet
Skift Take
We're past the days when online video was an expense with little ROI. Here's insight into making that ROI even bigger.
Earlier this week we released our latest Skift Trends Report, "Online Video Strategies in the Travel Industry" which takes an inside look at how travel brands -- especially airlines -- are using online video to reach new customers and deepen relationships with existing ones.
It is the most definitive state-of-the-market report on this big-growth sector in travel.
In preparing the report, Skift spoke with Stephanie Davis, Industry Director of Travel at Google about how airlines are performing on YouTube. Parts of the interview are extracted below.
For the full interview buy the report.
Skift: How do marketers use online video as a part of their marketing mix? What makes it important for marketers? What does YouTube do to help?
Stephanie Davis: Video can be a very powerful brand-building tool and is increasingly becoming an important part of the travel
