Consolidation and joint ventures in the airline sector are heating up. Earlier this week, Alaska Airlines announced it would acquire Virgin America and now, the ownership structure of Virgin Australia is up in the air. With Air New Zealand considering bowing out, is there an opening for current investors Singapore Air or Etihad to swoop in?
An interesting week of developments for The Virgin Group as two of its carriers search for suitors -- Virgin America is looking for a buyer and Virgin Australia is seeking more investors.
While other airlines' safety video promotions just seem like a joke gone to far, as a pioneer in the field Air New Zealand gets a pass to do nearly anything it wants.
We'd say that a sliver of a percentage of this profit is due to in-flight safety videos that passengers love to watch.
We're not going to say this is the end of the road for clever in-flight safety videos, only because we'd love to see Boyz II Men cleverly worked into an "End of the Road" themed in-flight safety video.
Low-tech and high-tech productions can have a way of dialing in and out of authenticity.
Air New Zealand was one of the first airlines to infuse creativity into otherwise stale safety videos and continues to improve on the concepts as other airlines catch on to its success.
Airlines have a locked-in five minutes that they can appeal to flyers and, if they play it right, broadcast to others. Air New Zealand has played it better than others.
If you're going to pay more, you expect more. These airlines really get that.
Airlines' huge followings are the source of monumental moves in social interactions and acquisitions.